Q&A: What It Takes to Tackle Data Privacy in the Big Data Era

Data is, without a doubt, any business’ greatest asset at the moment. Efforts around Big Data analytics, personalization and more seek to use customer data to direct changes in operations and optimize the customer experience. But with that enhanced use of data comes questions around privacy and security and how organizations can contend with new regulations, such as the General Data Protection Regulation set out in Europe, as well as shifting user expectations.